PPC Consulting Services
If you’re a brand looking for support building or refining your SEM strategy in-house, or if you’re an agency in need of SEM strategy support for a new business pitch, new client onboarding, or established client program, we offer high-impact and flexible strategy development & refinement solutions on a project basis. Projects focus exclusively on strategic planning and do not include implementation services, but we’re happy to provide implementation guidance as well as ongoing management & optimization support through general consulting services.
Pricing is customized to each client based on project scope and typically set as a one-time project fee billed at project completion. General consulting services are available for a limited number of hours per week at a rate of $150/hr. billed weekly.
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For brands looking to launch paid search coverage for the first time, rebuild existing paid search coverage from the ground up, or expand paid search coverage for new products, services or lines of business, we offer:
SEM account builds
SEM account restructures
Build & restructure services can be completed for full accounts or select campaigns and include all key SEM program elements:
Campaign & ad group structures and settings
Keyword, match type & negative coverage
Audience segmentation & targeting
Ad copy & ad extensions
Landing page strategy
Bidding & budget management
Competitive landscape analysis
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For brands looking to grow and improve the efficiency of their existing paid search programs, we offer:
SEM account audits
SEM performance analysis & actionable insights
SEM optimization & testing recommendations
Auditing, performance analysis and optimization recommendation services can be completed for full accounts or select campaigns and include all key SEM program elements:
Campaign & ad group structures and settings
Keyword, match type & negative coverage
Audience segmentation & targeting
Ad copy & ad extensions
Landing page strategy
Bidding & budget management
Competitive landscape analysis
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We’re happy to customize our consulting services to focus on specific projects or areas of interest for your paid search program, including but not limited to:
Budget planning & performance projections
Performance reporting template development
Testing plans for new engine features & betas
Product feed optimization recommendations
Contact us to determine how we can best support your needs.